Transitioning from Humanitarian to Development: UNFPA Rebrands Women Community Centres
26 January 2023
25 January 2023, Baghdad, Iraq - UNFPA unveiled a new logo and branding for 37 Women Community Centres and mobile teams established with support from Canada, Norway and Sweden. The Women Community Centres have served vulnerable women and girls, including Internally Displaced Persons and refugees since 2014, providing them with a survivor-centered approach medical, counseling and psychosocial support, security, legal and life skills training related to women’s empowerment, gender equality along with recreational activities. Today, women's community centres are well-known among women, official and community leaders, social workers and young people.
To reflect a new phase for women's community centres that are transitioning from the humanitarian to development context, UNFPA supported a design of a common logo that would be recognisable across the country and reflective of the services.
The unifying brand of Women Community Centres (WCC) will contribute to raising awareness about the Centres and the services provided there. It will also encourage women and girls to come to these safe spaces and use the available services.
UNFPA engaged women and girls in the rebranding of the Centres from the beginning. Their experiences and memories of the Centres were vital to reflect the purpose of the centres and women’s hopes for the future. Women and girls believed that the Centres build hope, and provide safety and room for growth.
UNFPA, the United Nations Population Fund, delivers a world where every pregnancy is wanted, every childbirth is safe, and every young person’s potential is fulfilled.
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